8 creative ideas to boost customer loyalty - Trustpilot

 8 creative ideas to boost customer loyalty

Are you losing customers to the competition? Sometimes, all you need are the right strategies! Check out our list of diverse and creative ideas for building customer loyalty. Learn more

Everyone says building customer loyalty is important.

Indeed it is!

Finding the right strategies to do this can be a stumbling block for entrepreneurs.

However, today you will have access to our list of creative tips that will really make an impact on your business.

Come on? to follow:

 

1. Customized products

Dedicated products to increase customer loyalty

 

A very good and popular way to retain customers is to offer them special pleasure in the form of a customized product.

Firms often create pens, notebooks, or even mugs with logos printed on them.

Not only is it a fun and a way to show that your company enjoys seeing its customers happy and satisfied, but it is also a great way to promote your business.

Here are some ideas for custom products:

T-shirt

Caps;

Cups;

Key chains.

laptop mouse;

Table;

Calendars.

While accepting this idea, think about the benefits of this gift for your customer, okay?

It wouldn't be very helpful to give an individual apron if it wasn't ready-made, you know? In such cases, it is best to bet on a pen or mug, which will always be on hand.

Now, if your customer isn't near you, or is a virtual customer, then take a look at this advice below:

 

2. Virtual Prizes

Virtual rewards for retaining customers

 

The rewards idea is especially good for those who have an online store

Unlike the first, this strategy does not involve giving gifts in person, but it does require good planning.

You can, for example:

Offer a discount coupon

After the first purchase, send an email with a discount coupon;

Offer progressive deduction;

Free shipping at a certain cost; Or free shipping from your second purchase;

Before offering these bonuses, be sure to set up these special discounts on your website.

Imagine offering a coupon but it doesn't work?

Of course, your customer will not be very happy.

 

3. A birthday gift.

happy birth day! Your gift coupon 20% off in the entire store! :)

Knowing the day or month of your customers' birthday gives you a tremendous opportunity.

Who wouldn't want to have fun like the example above?

You not only create a sense of exclusivity, but you also get close to the client, to show that you care about them.

Cool, don't you think so?

Don't miss this tip, yeah!

 

4. Budget overruns.

Over-supply to retain customers

 

Exceeding expectations.

This is the main definition of this strategy.

Basically, overspending is about providing 'something more' without waiting for the customer.

Let's take a practical example:

Imagine you programmed yourself to grill, walk into Señor eCreator's store and buy your favorite steak.

When he returns home, he notices in his closet that he has run out of coarse salt needed for a good barbecue.

But, to your surprise, note that the butcher gave you 100 grams of coarse salt for free, and put it in his special bag.

This gift saved your barbecue!

Of course, I was happy, avoiding stress, and even starting to consider eCreator your favorite store.

You see Mr. eCreator's understands customer loyalty, right?

5. Be transparent

Regardless of the sector in which your company operates, unforeseen events are common to all organizations.

Things don't always go according to plan, and you should be able to handle these unusual situations.

Worse than telling a customer the truth and hiding information about them.

This might make him suspicious of your company and remove any link to you.

So, when faced with out-of-control situations, consider the DDD technique:

invalidation;

Diagnose;

Describe.

If your customer is angry in the face of a bad situation, disarm them with an apology.

Then ask questions to better understand the situation being reported, such as the prognosis.

Finally, describe the situation so that your client will listen and make sure you understand them well and that when you understand their problem, you will work on and solve the problem.

Have you seen it Being transparent is so much better!

 

6. Humanitarian service

Humanized customer retention service

Do you like being served by robots?

No? Not your customer.

Demonstrating people on the other end of the line is essential to bring your customers closer and increase customer loyalty.

In addition, it is very important to make it clear that you care about his "pain" in order to establish a relationship of trust between you.

If the customer reports a problem or fear, listen and make it clear that you are ready to handle the situation in an effective and prompt manner.

In our latest monthly magazine, we even wrote about the humanitarian brands.

If I were you, I would have looked at this.

 

7. Ask for feedback

Do you know what your customers think about you?

Since they do not listen to their customers, many companies believe they are the best in their respective fields, so they are not working to improve their processes and services.

If I were you, I would have opened channels of communication with your customers via email, chat or even over the phone and listen to what your customers have to say.

Practical advice for your company in achieving customer satisfaction is the Net Promotion Score (NPS) survey.

 

NPS

 

On a scale from 0 to 10, you can see how each shopper can communicate their brand to the people they live with.

From observation, respondents fall into three categories:

nps

As the percentage of promoters and detractors decreases, you will receive a rating of your company.

Let's go to a very simple example.

Imagine that 50 customers have responded to the survey and that, as per the categories definition, the ratings ratios are 20, 20 and 10. The result will be as follows:

Nuclear power sources: 10-20 / 50

Result: 20%

With that in hand, you can analyze whether your company's NPS is great, good, reasonable, or bad. take a look:

NPS

 

 

 

8. After sales service is everything

Do you think the most important step is selling?

You are wrong if your answer is yes.

The market is so full of competitors that your company needs well-defined aftermarket strategies so that the buyer isn't dazzled by other businesses and ends up inundating you.

Having an aftermarket shows that you have a stake in his success.

Nowadays, phone calls, video calls, and rich emails are important.

 

Customer loyalty isn't scary, you know?

Building a strong client base is critical to the survival of your company.

And captivate them too!

Your customers need to feel that your company is not only a great product or service, but committed to their happiness and achievement.

So, be sure to test these strategies together?

Ah, I already forgot my gift!

This is an eBook that contains advanced social media advice and is also important for strengthening your brand online.