Is it worth investing in videos to promote my company? - Trustpilot

 Is it worth investing in videos to promote my company?

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Video is the fastest growing advertising resource in Latin America and plays an important role in the marketing strategies of many companies. According to Marketing Land, 62% of searches on Google include videos. In addition, by 2020, online video content is expected to account for 83% of all Internet traffic.

The numbers are really great. So, in today's article, you can check important information to determine if your company is worth investing in video. Check it out below!

What is video marketing?

 Video marketing is a method of developing marketing using audio and visual resources. The goals can be very diverse, including promoting or positioning the brand, its products and services. Video marketing is becoming more and more a part of strategic and communication plans with a focus on delivering more dynamic and engaging content. Another difference is that setting it up once does not require much effort.

Why invest in videos?

Video marketing has been used by many companies as it performs business tasks such as advertising, relationships, and sales. They are very effective tools that, in the end, when videos are well prepared, they transform complex content and topics into more comprehensive explanations. Check out other benefits of investing in videos:

Educational videos that convey feelings

Videos are great for building your customers' trust. According to Media Buton, 85% of people who watch a video explaining how to use a product or service are convinced that they will make a purchase. In addition, the tone of the voice, the expression of the people, the settings and the soundtrack are powerful elements that convey emotion and attract the audience.

a look! You can also explore content such as customer testimonials, corporate videos, and online mentoring seminars.

Increase company awareness

Because video is so practical, creating content that is interesting and relevant to your audience means more engagement in social media strategies (likes, shares, and comments). This way, your brand can be seen by many other people.

Meets customer expectations

According to PageWix, 60% of people who visit a website watch a video before reading the text. Hence, you can explore this feature in different channels like social media, websites, blogs, apps, and emails.

Enhancement Optimization (SEO)

With the quality of the content, it is only a matter of time before we reach the number one position in Google's organic search. Algorithms place video pages on the assumption that they represent relevant content and a positive user experience. In addition, pages with video content have a higher CTR.

Videos are supported by different devices

The increase in the number of people using mobile devices in their daily tasks further contributes to the creation of videos, as they are easy and convenient to watch. Video development and application to landing pages, social media, and emails are exciting opportunities to make your company stand out in the online environment.

Does creating video content work?

Here are some stats that answer this question:

 More than 1 billion users enter YouTube per month and spend more than 4 billion hours watching videos;

Email marketing with videos is 96% more likely to generate clicks than those that don't.

Three out of five consumers watch videos about the products they want to buy;

Video testimonials from customers can increase sales by up to 600%.

did you see? There is no doubt that video marketing is a great investment for your company. Please note that in addition to the above purposes, the videos may be used for corporate training, intercom events, launches, presentations, invitations and trade exchanges.

Will we turn your services and products into videos for your customers?

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