05 Ethical and Effective Medical Marketing Tips to Apply Now - Trustpilot

 05 Ethical and Effective Medical Marketing Tips to Apply Now

Medical marketing, used to promote the professional practice of a physician, has been used extensively when the goal was to improve people's perception of their work, demonstrate authority in the field, or even prepare the public to include new services, attract more patients, and increase office revenue. So, if you set these goals, be sure to read this entire Conceito Ideal post for 05 Ethical and Effective Healthcare Marketing Tips to start applying now. This will be the basis for you to get on the right foot!

01. Read medical advertising guidelines.

The number one tip for those seeking ethical and effective medical marketing is to be aware of the CFM's guidelines and limitations. This initiative is necessary to popularize their services and reach as many people as possible without violating the Code of Professional Ethics.

02. Define your goals.

Getting started in medical marketing includes a very clear and specific definition of expected results. As shown in some of the examples at the beginning, goals can range from attracting more patients, gaining credibility in a specific area of ​​health care, educating and raising public awareness, patient retention, and many more.

#Hint! To facilitate the process of setting key goals, build on the mission, vision, and values ​​of your practice. Also include goals to track your progress. Your goals and objectives will determine the actions taken in medical marketing.

03. Know your audience.

Determining who you want to reach, knowing their habits, behaviors, and other characteristics allows you to develop more appropriate solutions, provide valuable content to address the most common doubts, and of course develop more targeted medical marketing strategies that lead to more actions that are effective and inexpensive.

#Hint! Count on character creation because this tool presents your audience profile in a straightforward and visual way. Once you're done, share the rendering with your team so everyone understands your audience's expectations and can perceive each moment of calling your office differently.

04. Evaluate the competition.

Ask yourself, for example: How do the professionals in your area and in your area promote themselves? What strategies have been adopted? What kind of comments and feedback do patients leave? What communication channels do you provide? What are the solutions offered? Investing in medical marketing? This comprehensive assessment of the competition will allow you to learn about the strengths and weaknesses.

#Hint! Expand the scope of this analysis by comparing your results with the strengths and weaknesses of your practice. This exercise will help you prioritize improvements in the search for differentiation and evaluate the investment required for healthy marketing activities.

05. Strategizing.

Having overcome the previous steps, the next effective medical marketing advice to apply now is to develop strategies that can achieve your goals and objectives. There are endless possibilities, especially in an online environment, so it is important to carefully understand the first four tips in order to evaluate the most suitable options. The following suggestions are usually great alternatives to starting with a gold key:

Be where your audience is. There is no point in investing effort and financial resources into having a social media presence or sending informational marketing emails, for example, if you don't know who the audience is and what channel they are consuming content through. So, if you haven't pulled out as much information about tip 03, go back to this step and take a fresh look to determine what channels/platforms you're using and what information you're looking for!

Create a website optimized for your healthcare marketing strategy. Having your own website builds public trust and also allows you to share your differences, reveal contact information, and build credibility to standardize your image by providing relevant, useful and healthy content.

Invest in content marketing. A set of strategies that include content marketing for clinicians that benefit their patients (existing and potential) and make them easier to find. It is one of the most effective strategies for ethical and serious advertising to date, prioritizing quality of life and patient needs over service offerings themselves. The financial results will definitely be there.

Advertise on Google Ads. To get new traffic or access to your healthcare site faster, we recommend integrating content marketing with investments in paid advertising on Google. This option is very effective, it allows you to reach people who are looking for what you are advertising. For example, “cardiologist in Curitiba” or “dentist in São Paulo”.

Use WhatsApp to keep in touch with your patients. Whastapp is a great communication tool for providing personalized service, removing doubts, sending reminders of appointments or actions, sending exam results, etc.

#tipBonus! Find qualified partners to develop a marketing plan that fits your goals. While there is a lot of information available on the Internet, understanding and mastering all marketing strategies and techniques takes time and dedication, and these are factors that can delay the start of your own medical marketing activities.