Copywriting: what it is, how to do it, and what techniques to use - Trustpilot

 Copywriting: what it is, how to do it, and what techniques to use

Copywriting is a writing technique that uses persuasion to overcome potential objections and engage your audience and persuade them to take certain actions, such as downloading materials, subscribing to a newsletter, coming to a website or making a purchase, always with the goal of converting. Persuasive copy can be used in any type of content, including emails, blog articles, advertisements, e-books, etc.

How is this done and what are the basic techniques of copywriting?

01 | Get to know the person(s) and define the purpose of the message

Before writing the text, the first step is to know the character and determine the purpose of the message and, based on this, develop material that takes into account the needs of the audience, the stage of the buying process, and the most appropriate language. . Always keep in mind that a good copy should be useful and relevant to your readers.

02 | Attracts the reader

Communicating with the reader is critical to getting their attention and achieving the desired conversion. Therefore, based on knowledge of audience characteristics, some data or curiosity of their interests can be used as a hook for the narrative and to show empathy.

To attract the reader, you need to appreciate the title, because it is usually the reader's first contact with the text and one of the most relevant elements for search engines. It is important to be clear, concise and include your keywords. Check out other address writing tips that work.

03 | Present the product creatively and anticipate objections

In addition to knowing the audience and incorporating strategies to get their attention, the product must be presented creatively and any objections anticipated. In this case, the recommendation for content development is to promote the product's purpose, benefits, benefits, and ways to solve the character's problems and dreams.

Throughout the text, it is important to have a conversation with the reader, including questions that provoke thought and, above all, grab his attention. In addition, it is suggested to pay attention to an aspect known as scanability, i.e. writing text with a smooth and easy-to-read structure. Pointers to use for this feature include overlapping text, making phrases and keywords bold, and using bullets. Another way is to use examples and links in the material to make the message easier to understand.

04 | Include a call to action

You see, the purpose of copywriting is to persuade the reader to take action and thus cause a conversion. Thus, when you include a call to action, you need to clearly define the expected action. Some persuasion techniques can be used at this point, such as offering rewards for a fixed period, confirming a product warranty, or making an irresistible quote.

Do you like and want to apply copywriting in your company?