What is the role of social media in sales? - Trustpilot

 What is the role of social media in sales?

With the expansion of the Internet, connected devices and social media, it only takes a few clicks for consumers to search for information and shop from their convenient place. This reality has become so pervasive that according to CloudCommerce 4th Edition, Annual Ecommerce Report 2018, social media accounted for 21% of ecommerce sales.

The study also notes that eight out of every ten visits and one in four e-commerce sales were generated via social media, particularly Instagram and Facebook. Instagram was the number one selling point, accounting for 59% of transactions, followed by Facebook (37%), YouTube (3%) and Pinterest (1%). So it's easy to understand the role of social media in sales, right?

See also: How can social media and other digital channels help build relationships?

While social media users do not turn to them with the intention of buying something, these channels prepare them for future decisions based on viewing ads or regular messages from the company and comments left by other people with whom they have any contact or experience. Brand and/or product/service. Therefore, today, more than ever, there is talk of the importance of keeping companies active on social media in line with their goals and business.

In addition to tracking the user at different stages of the buying process, being on social media allows you to get to know the audience in detail, as well as their wants, preferences, habits and even complaints. In fact, as mentioned earlier, these channels have been widely used by users to exchange opinions, and therefore, they appear as opportunities to improve services and develop new solutions that can create greater brand value and bring better financial results.

The role of social networks in sales is related not only to the perception of audience movements to correctly determine the strategy, but also the ability to interact with it. Thus, companies should use it to strengthen relationships, communicate with customers, facilitate communication and create some kind of connection.

As noted, with good customer service, consumers are naturally encouraged to speak positively about the brand, making them a loyal and influential audience. Thus, without paying anything, by providing consumers with a quality experience, companies increase their visibility and chances of acquiring new customers. The result, of course, is greater profitability!