Best time for Sprout Social to post on social media: Sharing social media - Trustpilot

 Best time for Sprout Social to post on social media

 Sharing social media

Knowing the best time to post on each social network is one of the main tasks of all community managers. There is not an adequate answer for all company accounts, even for all social networks, as the success or failure of the strategy developed for each platform depends on many factors. As such, each community manager must determine the best time to post based on their audience, the goals they want to achieve, the actions taken, the platform ...

This data should only be used as a guide, as each community manager must determine the best time to post for each of their accounts.

Monitoring of actions is very important for this purpose, and in subsequent work there are many tools that can help a community manager to measure the results of actions. One of them, Sprout Social, posted a report update detailing the best times to post to each social network, reach the maximum number of people and have more interactions.

The results are based on data from more than 20,000 North American customers of the company, whose social media usage was monitored and analyzed to determine the most suitable time of day for greater engagement. As we say, it should only be used as a guide, as the ability to post at one point or another can only be determined by every community manager based on his company's strategy and audience.

Facebook: According to information collected by Sprout Social, the best days to post on Mark Zuckerberg's Social Network with 2,740 million active users are Tuesdays, Wednesdays and Fridays, from 9am to 1pm. In addition, Monday's posts, from 9am to 12pm, are registering a high rate of responses. In contrast, Saturdays are the days when Facebook posts generate the least response.

Facebook Scales

-Instagram: The best time of the week to post content on Instagram is Tuesday from 11am to 2pm, and also any day from Monday to Friday at 11am. Sundays, on the other hand, are the days when messages disclose the slowest response rate. As with Facebook, the Sprout Social report showed that in 2020, due to the pandemic and restrictions, the time periods in which posts reached high response rates increased.

Instagram scales

Twitter: Wednesday from 9 am to 3 pm and Tuesday and Thursday from 9 am to 11 am are the periods when Twitter publications have the most impact.

Twitter schedules

-LinkedIn: From Tuesday to Thursday, between 9am and 12pm, LinkedIn posts receive the most interactions. Tuesday and Wednesday are the two most active days, and conversely, it's Sunday when posts have the least impact. Since LinkedIn is a social network focused on the world of work, users expect updates during the week and during business hours.