The difference between a target audience and a personality in your business' digital marketing strategy. - Trustpilot

 

The difference between a target audience and a personality in your business' digital marketing strategy.

Targeting your target audience and defining your personality is essential to a solid digital marketing strategy for your business.

These tools are usually applied at different times in your digital marketing strategy because, as we will see in this article, there is a difference between a target audience and a personality.

Defining the target audience and personality in digital marketing

Defining the target audience and personality in digital marketing

First, let us briefly understand the importance of clearly defining the target audience and personas.

Every business needs to sell something to someone, be it a service or a product. And of course, you need a buyer to sell something. Even in B2B, we have someone in charge of purchasing.

When we identify who our potential customer is, we have a better chance of communicating assertively, increasing the chances of a successful sale and reducing costs because we are not investing in people who won't buy the product.

This is the main goal - to determine the target audience and the personality of your business. Let's take a closer look at the target audience and personality in digital marketing.

 

What is the target audience for digital marketing?

The target audience is more complex than personalization, which is a group of people with similar characteristics that make them potential consumers of your product or service.

Target audience characteristics range from demographics to purchasing power. Notably, there is no set rule about what requirements your target audience must meet, but assuming that the more specific, the more opportunities your brand has to connect with potential customers, it is important to meet as many requirements as possible.

Like SWOT analysis, targeting is one of the first steps in a digital marketing campaign that gets results.

Thus, the main points for determining the target audience are:

• gender

• tooth

• Location

• Profession

• formation - composition

• average income

• Interests

• consumption habits عادات

Thus, we were able to arrive at, for example, the following definition of the target audience:

“Men in their thirties and forties who live in the ABC area of ​​São Paulo, are lawyers, have completed university degrees, have an average income of R$5,000-7,000 per month, are interested in the news and love to shop online.”

Any other important information can be added to the definition of the target audience. The main goal here is to understand who will buy from you.

It is important to know who your target audience is to inform your digital marketing campaign as well as other information about your products and services.

Defining the target audience and personality in digital marketing

Defining the target audience and personality in digital marketing

What is a digital marketing personality?

The target audience is more inclusive. A character, as the name implies, is a description of a person who represents the ideal customer for your business.

Remember that this look doesn't just have to reflect the ideal customer profile. The same product may be sold to more than one type of person, in which case we may have more than one definition of personality.

Personality matches the characteristics of your target audience. Or at least most of these features. If you have too much discrepancy, something might be wrong.

In addition to the previously mentioned criteria in determining the target audience, to determine the personality, we must take into account:

• Social functions

• lifestyle

• Interests

• The engagement

When working specifically for digital marketing, it is also important to consider the following:

• Frequent use of the Internet

• Favorite social network

• Ad rejection rate

• Online purchasing power

In this case, we can even name our person, and we will have, for example, the following result:

“25-year-old Juliana lives in the south of Sao Paulo, studies gastronomy, works in an Italian restaurant, loves to travel, goes to the theater and cinema and does not refuse to eat in good restaurants. Single, still lives with parents, has a pet, prefers animals, but Not a vegan. He enjoys using Instagram to discover new restaurants, clothes and shoes and discovering new travel destinations. Her main posts on social media are about travel and food she prepares herself. She often buys online, especially jewelry and accessories. Has a willingness to accept new products, especially from brands which shows itself to be involved in social affairs.”

Defining a persona is more detailed than defining a target audience in digital marketing. This will help you better understand your brand's ideal consumer profile and create campaigns that can associate your brand with this audience with greater confidence.

When we talk about inbound marketing, personality is very important. This way, you can unlock a range of relevant content for your audience that is not necessarily related to your product.

Creating a character is not an easy task. Do a lot of research, study and analysis of your audience. If you already have a product or service in the market, identify your best customers. You can use them as a reference to create your own character.

Defining the target audience and personality in digital marketing

Defining the target audience and personality in digital marketing

Important tip: do not define your target audience and personality too quickly. Do it calmly, analyze and repeat if necessary Be honest and realistic when defining your target audience. Understand who your product is. Don't be fooled by the audience who may have more purchasing power if your product is not created for them.

 

Hopefully, in this article, I have helped you understand how to define the target audience and personality for your digital marketing strategy, and the difference between the two.