Google Ads: 15 tips for creating successful campaigns + Tips for Google Ads campaigns - Trustpilot

 Google Ads: 15 tips for creating successful campaigns

Tips for Google Ads campaigns

Online advertising is one of the most effective ways to drive traffic to your website and get better results. Google Ads is one of the best tools to do this, and in this article, you’ll find all the tips for creating the best possible campaigns!

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What is Google Ads?

How do Google ads work?

How do I create a Google Ads campaign?

Never stop searching and optimizing your campaigns;

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What is Google Ads?

To start a successful Google Ads campaign, you must first understand that this system of ad links works with PPC - "pay per click" or "pay per click" - and has great advertising value. Companies.

That's because with the help of the system, advertising reaches the public, which is the face of your business, so you don't waste time and money investing in people who don't have much chance of becoming real customers.

Basically, you determine who you speak to, how often and under what conditions you want your audience to receive ads related to your service or product.

How do Google ads work?

Google ads can be displayed in a number of ways. This is because there are many tools: they include a search network, a network of screens and videos. The ad can be used as follows:

Search engine results related to the keywords that users use;

Banners on the websites you specify;

Banners on different channels, segmented according to the interests of the target audience;

Banners within the application;

YouTube Banners

YouTube videos.

Good ads should reach your ideal target audience, and Google Ads can be your ally, as you can target, segment and measure the results of the campaign.

With Google Ads, advertisers can control their investment. You can set up attachments by day, month, or for the entire campaign.

You pay when your ad receives clicks, 1,000 impressions, or, if you set a conversion campaign goal, when those conversions start happening on your website or ecommerce.

That way, you can control all investments and don't have to worry about ending up spending more than your predetermined budget. My job, isn't it?

How do I create a Google Ads campaign?

Google Ads, formerly known as Google Adwords, is constantly updated to make its usability more and more user friendly.

With it, you can create campaigns by level and sub-level (ad groups and the ads themselves). There, you can define your primary goal, target your ideal audience, and personalize your ads.

For all the details on how to advertise on Google, check out this other related article and learn how to create a Google Ads campaign!

To measure the results of advertising campaigns, Google Analytics is the best tool to track the traffic generated by the ads on your company's website. That way, you can understand user behavior on the page by clicking on the ad link.

That way, you have a 360-degree view of how your content affects your audience and how you can improve it so that the user experience becomes more and more convincing in order to drive conversion for the customer.

15 tips for Google Ads campaigns

If you already know how to advertise, your question is "How can I improve my Google Ads campaign?" Or "What are the best strategies for Google Ads?" See the tips below:

Set a goal

Take advantage of your products

Study the audience and create a plan

Find out more about the competitors

Draw a strategy

Launch a campaign

Do not use duplicate keywords

Divide your keywords into smaller groups

Identify negative keywords

Create separate ads for each stage of the funnel

Try different versions and formats

Use keywords in your ad

Direct your ad to the right page

Optimize your bids based on your audience's geographic location

Track performance

With that in mind, we've included some useful advice on this topic for you. The bill!

1. Set a goal

It doesn't make sense to start a "I want to sell more" campaign. It is necessary to quantify, propose and something suitable for performance analysis. Thus, it is possible to measure the results and the time to reach the goal.

You also need to know how long you can and should achieve this "sales increase". For example, I have a website that sells socks:

What are my results today: 300 visits per day and 2 sales;

My goal and deadline: 3,000 visits per day for 4 months.

This type of planning determines how much you need to invest. Remember that there is no point in setting big goals if there is no way to target investments in the same proportion.

The objective is determined around creating viable strategies to achieve what was originally planned.

2. Take advantage of your products.

For people to care about your campaign, you need to be very objective and reveal the best of your product. Determine exactly what your product or service offers and identify the best qualities.

By studying your audience and understanding their consumption habits, you will be able to understand the needs they seek to satisfy when purchasing products. After making sure that your audience is looking for practicality and practicality, find out how it fits in with what you have to offer!

For example, on my socks website, I will not sell silk or cotton socks, considering them the best option for the summer.

3. Conduct an audience and plan a survey

Gather as much information as possible about your current situation. With Google Analytics, you can get information like:

How many visits are you making now and where did they come from;

How long they stay on the site and what they look for more;

Where they got to your website from;

How much you spend on average per customer.

The more data you collect, the better. As mentioned earlier, that way you can know what your audience wants to hear.

4. Know your competitors

Your website can be very good and the quality of your product, and even in this case, it may not attract the customers you want. Competition can be the problem.

Gather information such as:

Who are your competitors on Google?

What, how and when do they advertise?

Where it is located?

Are the ads always the same or do they change?

Where does the ad go?

Once you know who your competitors are, start monitoring your actions and incorporate this into your strategies, and understand the strengths and opportunities to stand out, analyzing what is really being done in other campaigns.

5. Design a strategy

It may not be necessary to appear first in all surveys to achieve your goals, or to campaign for a long time. When analyzing all the information collected, you must create a logical strategy for the desired results.

There is no magic formula to increase sales or page traffic, this would only be possible by studying the behavior of the audience.

6. Start the campaign.

Organize your campaign by themes, each product or service can be better explored within a specific campaign. In addition, take advantage of geographic location, language and ad type to show them to an audience that is really interested in your product.

7. Do not use duplicate keywords.

Google itself advises against running different campaigns targeting the same keyword. This will only make your ads compete with each other.

8. Divide your keywords into smaller groups.

Working with fewer keywords, but with more specific keywords, results in more campaign results than a large general list of ads.

Place the term in your ad text. Include the unique aspects of your product / service in your ad.

9. Enter negative keywords.

Google Ads allows you to add negative keywords to your targeting settings, which are terms that you want to exclude from the search results for the campaign you’re working on. When you add this negative keyword list, your features are enhanced because your ads will not be shown to people who search for those terms or visit sites that contain them.

For example, your ad can be a drum (musical instrument) and you can exclude words like cell phone, watch and iPhone, among other terms that can confuse the user's search and end up wasting your investment in clicks from an unqualified audience.

10. Create separate ads for each stage of the conversion funnel.

Don’t create the same ads for people at the top, center, and bottom of the funnel. Use one strategy and create different ads for different stages of your customers' buying journey.

At each stage, the character will have different levels of awareness, that is, what will be persuasive for those who are already at the bottom of the funnel - who understand that they have a problem, who needs to solve it and how it could be. Done - it will have no implications for those who are still at the top.

11. Try different versions and formats.

Do not use the same designs for a long time. Try different scripts, as well as other formats that you can use as a novelty, to attract more interest from your target audience.

12. Use keywords in your ad.

Your target words were chosen for a strategic reason, right? So find out which ones you can include not only in your ad headlines, but also in the content of the description.

With relevant terms in your ad, it becomes more relevant because it provides (in targeting and in the text) what your audience is looking for.

13. Direct your ads to the correct page.

It’s not a good idea to direct customers to your home page only. Showing them to specific product pages where they clicked on the ads can greatly increase conversion rates.

Another tip: combining an SEO campaign with your page's SEO can greatly improve your results.

14. Optimize your bids based on your audience's geographic location.

Did you know that your ads may have different results depending on the region in which they appear? After all, each site has its own cultural and behavioral characteristics that can influence campaigns.

Google Ads can adjust bids based on location. That way, you can analyze the numbers based on your strategies and improve the areas that are worth increasing or decreasing the price of.

15. Track your progress.

I researched, gathered information, set goals and set up campaigns. Great. Just be sure to closely monitor and monitor the results of your campaigns. They will also help you determine the best path to follow.

Never stop searching and optimizing your campaigns

Before you start advertising on Google, one of the most important lessons is to know all the ad formats you can do well with.

Know the rules and best practices provided by Google Ads, and know that the success of your campaign depends on many tests and improvements.

It’s important to note that performing well on your landing page is more important than performing well for your ad, since a user will perform the conversion actions you expect on your landing page.

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Need help with your campaign?

If you love to work out and want to learn something new, a bonus tip would be to sign up for the Digital Marketing Academy at Mystery Academy, where we have many Google Ads courses and tools that you can additionally use.

But if you have your own project and need help to manage the campaigns that will yield the best results for your company, contact Mestre and our team will find the best solution for you!

 

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