How to do SEO on the web without cookies? - Trustpilot

 How to do SEO on the web without cookies?

 

The future of the Internet will come with the elimination of third party cookies. This move is linked to growing concerns about users' privacy and will affect the data that companies like Google, Facebook, Amazon or Apple collect about user behavior on the Internet.

SEO faces several problems when deleting third-party cookies, as they do not contain third-party tracking data.

Companies use cookies for various purposes. For example, it works to store products in an e-commerce shopping cart when the website is accidentally closed and to store website login information or display recommended content.

The problem is that when you place a cookie page in the browser, the user is also tracked across the internet, gathering information about the websites he has visited. That is why when you visit the Rock tee website, the ads follow us, and the rock tee ads start to appear on Facebook, Instagram or YouTube, and this is also the reason why users are asked to remove these icons.

In this context, deleting cookies will also affect SEO. First, professionals can no longer rely on third-party information to perform routine tasks, such as analyzing the behavior of a Google Ads campaign or the effectiveness of an e-commerce content strategy. Instead, they will have to use their own cookies (so-called "first-party cookies"), which means that they will have to find a new way to obtain information, since the user can no longer be "stalked". On the World Wide Web.

Google has already created its own system called FLoC, which is widely criticized by many professionals and experts. Unfortunately, it will be very difficult for small businesses to find a way to collect this information, as there are actually many problems, such as accuracy or cost of using a tool with these characteristics or confidentiality.

To do this, you will need to use real-time personalization solutions that allow you to collect customer information based on how they use the website. Thus, from the data obtained, it will be possible to create content that adapts to your tastes and needs.

Another change that will be noticed in a cookie-free future is related to content. In the absence of user traffic data, one of the best ways to drive traffic, increase organic traffic and improve visibility is to create engaging user content. Thus, most of the efforts must be focused on the development of this content, which must be able to capture the user's attention with relevant, useful, interesting or informative content.

Analytics, especially for e-commerce professionals and online stores, will be another problem. To that end, you’ll first need to analyze your traffic to understand engagement and performance. In addition, you will need to track offline purchases by defining indicators for online experiences and understanding how organic research played a role in purchasing decisions. In short, it is about analyzing the user who consumed the content and then researching it at the time of purchase to see if he gained access to the store after using the content or not.

On the other hand, users should always know how they are being tracked. To do this, technology companies are implementing tools to help brands transition to a cookie-free future while protecting consumer privacy.