Attention-grabbing headlines: Learn to write headlines that get results - Trustpilot

 Attention-grabbing headlines: Learn to write headlines that get results

With content marketing becoming increasingly visible due to its effectiveness, many companies have made the creation of editorial calendars a norm and often publish content extensively to help consumers remove their doubts. However, you should also publish tips on how to write catchy headlines, as this is often the first influence users have on brand content and a deciding factor in the decision to click and view or scroll down and move to the next available material.

Statistics confirm the importance of highlighting this issue. According to Copyblogger, 80% of visitors who access the content read the title and only 20% read the article to the end. Therefore, Conceito Ideal recommends carefully approaching the definition of nouns. With some basic tips, you can improve your call click-through rate and thus increase your channel traffic. The check!

01 | Provide the most important information in the text

Although it should be brief, a good title is one that highlights the most important information in the text, and serves to engage the reader, to entice the reader to click through to the content. It is important to believe that with so much content available on the Internet, the main challenge is to keep the reader's effort to a minimum to figure out what topic will be covered. When necessary, it simply moves to the following link.

02 | Enter a hyphen or colon

According to research by the Content Marketing Institute, entering a hyphen or two in a title increases click-through rate (CTR) by 9% compared to titles without these characters. Therefore, it is worth combining this with other methods to achieve the best results.

03 | Use keywords

When writing headlines, keep in mind that in many cases the content will be accessed through search engines such as Google, which primarily operate through keyword analysis. In this case, it is recommended to use tools to select the words most compatible with the proposed solutions and with the frequently asked questions of consumers.

04 | Study numbers

Another tip for writing headlines that produce results is to include numbers because, in addition to helping provide the most important information in the text, they also inspire confidence in readers by encouraging them to not only read, but share the post.

05 | ask questions

It is only natural that a prompt will spark readers' curiosity to find an answer that is entirely given to those (and only those) who have access to the content. Thus, the title implies compliance with the user's suspicions and the text of the corresponding solution offer.

06 | be personal

Addressing the reader directly using the words "you" and "yours" can be a source for writing promising headlines. This character brings the message closer to the reader and can influence the results.

07 | Create a sense of urgency

By creating a sense of urgency in the title, it encourages readers to read the letter quickly, avoiding the risk of being forgotten over time. Words and terms such as "now" and "just today" are some of the motivators to read.

08 | Use catchy words and expressions

Finally, in this last tip on how to write headlines that generate results, you can use words and phrases that pique people’s curiosity, such as “how to do,” “free,” “incredible,” “fast,” “guaranteed,” “easy” and "Reward".

Well, these tips will surely help your company to write engaging headlines while increasing traffic, engagement, branding and/or product distribution.