Check out 5 tips on how to make money with Whatsapp
The app can use services such as payment links, broadcast lists, and chat bots to reach customers and advertise your products and services.
You can promote sales on WhatsApp using some features of the messenger for Android and iPhone (iOS). The app can use services such as payment links, mailing lists, and chat bots to reach customers and advertise your products and services.
WhatsApp Business, the commercial version of the messenger, provides exclusive features designed to facilitate communication between businesses and consumers. Check out the list below to learn how to sell with WhatsApp and discover messaging features that can help your business.
The Mercado Pago app allows you to create a payment link that you can send via WhatsApp.
1. WhatsApp Business
The business version of WhatsApp offers different tools than the regular app, such as sending ready-made or automatic welcome messages to customers and registering a catalog of products for sale. Companies represented on the platform have a professional profile that contains information about the organization such as address, company name, business hours, and more.
WhatsApp Business also makes it easy to organize with tags to categorize customer conversations and provide message statistics to help analyze in-app business reach and evaluate brand marketing strategies. It's worth noting that the business version of WhatsApp is designed for small businesses, but the messenger offers a business API for medium and large organizations, accessible through their website (whatsapp.com/business/apply).
2. Chatbots.
WhatsApp offers its chatbot solution through the Business API, but companies can also make this feature available to the messenger for a fee. The purpose of the service is to create pre-defined automated functions to respond to users in real time. The tool thus allows “bots” in some cases to process company services or speed up the purchase process, allowing the consumer to contact them at any time via WhatsApp without spending hours trying to contact the store via email or phone.
The tool is often used by medium to large companies such as brands like Bradesco, Netflix and Habibs. However, the use of chatbots has some drawbacks, such as the fact that the service is paid, so the organization should invest in the tool. In addition, the communication may not be effective if the customer is looking for a very specific service.
3. Trade groups
Buy and sell WhatsApp groups can be a good way to promote businesses and products and are often used by small sellers. You can find group chats with apps like Zap Grupos, Chrome extensions like Grupos for WhatsApp, and even other social networks like Facebook.
However, since the seller does not always know the customer in WhatsApp groups, it is important to follow some security guidelines to avoid being scammed. Browse the potential buyer's social media and ask for some personal information before agreeing to sell. It is also worth talking to this person and agreeing to deliver the goods after partial or full payment to avoid default.
4. Payment links
Payment links ensure the safety and ease of buying and selling transactions as the platform can act as an intermediary in the process and provide a variety of payment methods. Mercado Pago and PagSeguro are some of the digital financial services that offer this solution that allows you to create a billing address and send it to the consumer via WhatsApp.
According to Ralph Germer, CEO of PagBrasil, giving shoppers access to a payment link is a good strategy to reach a larger audience: “This link, created in conjunction with a trusted payment processor, allows sales through any online channel without Demanding the entrepreneur to acquire a virtual store.”, - he explains. It is important to know that organizations usually charge a fee for the service: for example, PagSeguro has a 2.49% rate on the total cost of the product.
5. Promotion of products
WhatsApp has more than 2 billion users and was the most downloaded messaging app in Brazil in 2019. The popularity of the service proves the importance of promoting products through the messenger. WhatsApp provides some features for this purpose, such as status, mailing list and group broadcast messages. It should be noted that the use of lists should be limited as group messaging is prohibited as per the WhatsApp usage policy.
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