Rich Snippets: Do you know what they are and how to use them in SEO? - Trustpilot

 Rich Snippets: Do you know what they are and how to use them in SEO?

Rich snippets

The number one SEO challenge is to become a leader in organic search results on search engines, especially Google.

After achieving the long-awaited result and getting good traffic on their website and blog, many professionals feel that the job is done, and now they can stop, celebrate and give up.

This is a wrong decision.

After reaching the top, work must continue on every page. Content can always be improved, so you need to know what needs to be changed or included, etc.

Otherwise, you can be sure that your competitor will be more than happy to steal first place.

Your new goal should be to get more clicks on your links. Of course, the rich descriptions of the web pages are the perfect choice for the service.

What are the extended descriptions of web pages?

Rich Snippets are important information embedded in the HTML of website pages.

These codes have the function of organizing how the most relevant information is presented on that page as soon as the search engine robot reads their content.

The idea is that this bot can identify this important information and display it in the SERP (Search Engine Results Page).

It should be borne in mind that it is the robot that determines what will be displayed during the search, regardless of the symbol you entered.

In short, a snippet is a more concise presentation of the information on a site that Google offers to its users. It is usually formed by:

1. Title

2. URL

3. Description (meta description).

Picture Imagine: You're very comfortable with your digital marketing franchises research, and below the page title (blue) and URL (green) you'll find a small text describing the page succinctly, a popular meta description. These elements are called a snip.

Search - Excerpts - Digital Marketing

To make the results more convincing and relevant, starting in 2009, Google provided curated snippets and extended snippets that went a step further. They provide more information on the page between title and description.

For example, suppose you study an ice cream recipe in English to learn how to read.

search-rich-snippets-Vanilla-ice cream

In the survey, you can specify basic information such as title, URL and description, as well as find an image for the illustration, the recipe classification, the number of votes received, the cooking time, as well as the number of calories the recipe consumes.

As a reminder, extended snippets contain more detailed information than excerpts.

How do I create rich descriptions for web pages?

We already know that rich snippets are information embedded in HTML through structured data, and are responsible for organizing and aligning the most relevant information.

In as much as it organizes the information perfectly and decides which one is more relevant than others, Googlebot still determines what will appear in the SERP during the search.

This information may appear once and not appear again. It all depends on the search engine strategy that aims to provide its users with a great experience.

To enable icons, you can:

1. Use a blueprint to write the markup and then manually include it in the HTML of your page.

2. Use the data encoder provided by Google Search Console and specify the information that the bot should read on your page.

Google provides all the information you need for anyone looking to optimize their website pages with structured data.

You can also check out the search gallery, search gallery, all available advanced snippets, and icon generating instructions.

How important are rich descriptions of web pages for SEO?

This is definitely the question that will convince you to become a fan of this strategy.

As you can see from the above, the snippets stand out from the crowd. It helps to attract attention in a positive way, because the more information the better.

We can say that it is more fun to look at because it is more complete. And people love to click on the expanded descriptions because of this wealth of information.

In the long term, expanded descriptions can also affect your rankings. The more people click on your link, the more Google will realize that your content is relevant and that you have credibility because people prefer you over your competitors.

With all this in mind, we can confidently say that your ranking will improve in the long run. All you need is to share the content and choose the appropriate rich descriptions for the webpage.

The curated snippets on their own cannot increase your traffic. There has to be an ideal combination of title and meta description to have a greater impact.

However, you need to understand that rich descriptions are more attractive and get more attention, so what gets more attention gets more clicks.

Just like with web search engine optimization, you need to optimize for your rich snippet. There are five ways to do this:

1. Ensure that organized data is organized and placed in the right places. Be careful not to leave the most important information below the least important.

2. View your page with a critical eye. Remember, the search engine bot will automatically insert rich descriptions of your web pages, not because you have structured data.

3. Examine what your competitors have done with rich webpage descriptions. To avoid confusion, our crawler displays curated snippets from some sites but not others, keeping in mind the user's experience while searching. So don't get upset if you don't notice a change right away.

4. View the information you want to view faster with Google's advanced advice feature.

5. Use tools like SEMrush to enhance rich snippet information. This platform now collects all useful data in one place, which can greatly simplify optimization.

Take advantage of another tool to optimize your website, get a ranking in Google and stay ahead of your competitors. Did you like our rich snippet content?