SEO and link building strategies - Trustpilot

 SEO strategy

Is your site on the first page of Google?

The best way to engage and see your ecommerce audience naturally is to invest in SEO. That in addition to investing in paid media, it is important to have a good position on Google.

To illustrate this better, when you search on Google, you will see multiple results. These results are distributed to the pages the user will visit. However, according to imFORZA, 75% of users never reach the second page of search results. Also, according to Search Engine Journal, 60% of clicks go to the top three search results. So, if you want to drive organic traffic to your ecommerce business, you need to rank well on Google.

SEO strategies

How do you get a good website on Google?

It's easy to answer this question: only with a good SEO strategy.

SEO (Search Engine Optimization) is a set of techniques aimed at adapting a page to the parameters of search engines according to an algorithm to improve website placement.

Among the main SEO strategies are:

Use of keywords

Keywords are the means by which we search for content on Google. These are the terms we use when searching.

The use of keywords determines the relevance of the content. If a page on your site specifies a keyword that is used appropriately, search engines know that its content is relevant to those searching for that topic. Hence the importance of choosing and using the most relevant and popular terms on a particular topic when developing an SEO strategy.

Content

A HubSpot survey shows that 72% of marketers consider high-quality content the most effective SEO strategy.

The success of your SEO strategy directly depends on the quality of the content in question. Their content should be natural, relevant and primarily seek to dispel user suspicions. Hence, search engines see the importance of the page and improve its positioning.

Technical improvements

When setting up your SEO strategy, keep in mind that the interior of your site needs optimization as well. In addition to quality content and proper keyword usage, there are some adjustments to be made in out of sight.

Among these improvements is the amendment of the header tags that were made in the website's source code to indicate the importance of each page in the domain.

Other improvements are also needed, such as simplifying JavaScript and indexing pages.

Link signal

However, due to the importance of the website, linking to it is a very important SEO factor. These links can be internal, that is, a page from a domain that leads to another page from the same domain. But it can also be external: a page from one domain refers to another page from another domain.

It's worth noting that locating a site on the same topic as yours is more relevant to search engines.

SEO and link building strategies

We hope that with this blog post you can see the importance of SEO working for a website, be it an e-commerce site, a blog, or an enterprise website.

If you want to know more about the service and SEO strategy, we can help! Find out what it takes to start improving your site, contact us!