Remarketing and Retargeting: what is it and how to apply it in your company?

 Remarketing and Retargeting: what is it and how to apply it in your company?

Remarketing and retargeting strategies can bring many benefits to your business, if applied correctly. As they are the same, they are constantly confused and can render a bad service to what could be a great tactic.

Knowing this, Mestre Blog provided this topic with a vision so that you can instantly increase your sales and expand your business with digital marketing actions. The bill!

Remarketing and Retargeting - How do we put them into practice?

First of all, do you know what the concept is and the difference between remarketing and retargeting? If banners are "pursued" after searching for a product or service on a website, know that this is what we call remarketing.

Now, if you're getting targeted ads that match your interests or the sites you're targeting, you're in the middle of your retargeting strategy.

Send remarketing

The basis of remarketing is to increase conversions, that is, sales. According to Google AdWords, 97% of ecommerce visitors do not convert on their first visit. Thus, reengaging stakeholders is essential to build the brand's presence and, consequently, motivate them to buy.

The target audience for your remarketing strategy is actually potential customers, usually customers. To facilitate understanding, consider the following situation: Someone visits a ski product website. She belongs to the Snowboarding category and is interested in one of them. Then add to the cart, but give up before finalizing the purchase.

Later, when she checks her email, she realizes that an email has been sent to her, including a skateboard ad, offering him a purchase. This is remarketing!

That way, ads will continue to appear on multiple websites and in emails until the purchase is made. The goal is to get people into the brand's sales funnel.

The main advantages

You’ve already learned that your remarketing strategy aims to drive traffic to your site for conversions, right? Furthermore, this practice can bring other benefits to your business, such as:

Public participation

You need to find ways to interact with interested buyers. Thus, your involvement with e-mail and advertising in various media increases your chances of returning to the site, in addition to keeping it active.

Brand recognition

If the consumer makes a particular purchase but never interacts with the brand again, you will need to get them to return to all stages of the funnel - first to the top - until they are interested in your brand again.

Remarketing and Retargeting: what is it and how to apply it in your company?

Remarketing and retargeting strategies can bring many benefits to your business, if applied correctly. As they are the same, they are constantly confused and can render a bad service to what could be a great tactic.

Knowing this, Mestre Blog provided this topic with a vision so that you can instantly increase your sales and expand your business with digital marketing actions. The bill!

Remarketing and Retargeting - How do we put them into practice?

First of all, do you know what the concept is and the difference between remarketing and retargeting? If banners are "pursued" after searching for a product or service on a website, know that this is what we call remarketing.

Now, if you're getting targeted ads that match your interests or the sites you're targeting, you're in the middle of your retargeting strategy.

Send remarketing

The basis of remarketing is to increase conversions, that is, sales. According to Google AdWords, 97% of ecommerce visitors do not convert on their first visit. Thus, reengaging stakeholders is essential to build the brand's presence and, consequently, motivate them to buy.

The target audience for your remarketing strategy is actually potential customers, usually customers. To facilitate understanding, consider the following situation: Someone visits a ski product website. She belongs to the Snowboarding category and is interested in one of them. Then add to the cart, but give up before finalizing the purchase.

Later, when she checks her email, she realizes that an email has been sent to her, including a skateboard ad, offering him a purchase. This is remarketing!

That way, ads will continue to appear on multiple websites and in emails until the purchase is made. The goal is to get people into the brand's sales funnel.

The main advantages

You’ve already learned that your remarketing strategy aims to drive traffic to your site for conversions, right? Furthermore, this practice can bring other benefits to your business, such as:

Public participation

You need to find ways to interact with interested buyers. Thus, your involvement with e-mail and advertising in various media increases your chances of returning to the site, in addition to keeping it active.

Brand recognition

If the consumer makes a particular purchase but never interacts with the brand again, you will need to get them to return to all stages of the funnel - first to the top - until they are interested in your brand again.