Why is using long tail keywords is important to increase the traffic of your website

Find out what long keywords are and 11 reasons to use them on your website or blog!

Generally speaking, the main SEO guide is the search for the most popular keywords with high search volume.

In fact, good volume tends to increase the reach of a particular site, as well as more visitors, lead generation, and sales.

However, high traffic does not mean that your site is gaining its target audience or attracting potential customers.

Using broad-based keywords results in outdated traffic.

Oftentimes, when entering websites based on unique keywords of a generic nature, visitors will end up returning to the search results page and looking for an option that is more relevant to their search.

This behavior can harm your position in Google's rankings.

Additionally, the competition for keywords with larger volume is very high and the corresponding search results pages are always filled with the best known brands.

For a company seeking to cement its position in the market, this is not an ideal scenario.

In these cases, a better solution may be to leverage SEO strategies with long tail keywords.

What is the concept of the long tail?

Long-tail keywords are those that form a search query with a combination of three or more words that represent a more personalized search.

Since the word is shorter than the multi-word term, confusion usually arises around the long tail.

Long-tail keywords don't get that name due to their syntax, which is a term longer than a single word.

The term "long tail" appears in the popular book "Long Tail."

Applied to the business as a whole, this term means the growth of market areas rather than products and services with standard requirements.

According to Chris Anderson, market growth now and in the future is taking place in completely different areas than the traditional retail backbone has been.

The Long Tail Theory states that while traditional retail offers products in general, the niche market tends to satisfy the specific needs of customers, which fit perfectly with the principles of the current economy.

What does the concept of long tail have to do with keywords?

In digital marketing, the long tail concept is ideal for a keyword question.

General and individual keywords have a huge search volume, which also creates a great deal of competition for keywords.

Additionally, although the search volume is higher, the traffic generated by them may not be the most qualified: When a visitor enters a website, guided by individual keywords, there is a high chance that the answer he's looking for isn't found in the content you clicked on. .

This is because the privacy of individual keywords is much less than that of long terms.

And they in turn, although they have a much smaller volume of search queries, they generate more qualified traffic precisely because of their details.

Example of using long-tail keywords:

When a user types the word "pharmacy" in Google, they face all kinds of consequences associated with that term, from the myriad of businesses to the pharmacy registry.

It will be presented with a wide network of results that will help the user to browse to find what they are looking for - times when many people visit different sites and leave quickly - they may have to refine their search to find what they are looking for exactly what they are looking for.

Duplicate searches, like the pharmacies that serve at Dawn, mean the user knows exactly what they want.

When faced with the results of this search query, there is a high chance that the user will solve their problem and not leave the site in search of other results.

See the table below:

Hence, one of the main benefits of using long keywords is their ability to generate more qualified traffic.

Long tail keywords are a way to stand out by buying keywords from Google and by adopting SEO best practices.

Thus, at the expense of general terminology, more specific keywords are used, so that they are more compatible with the content you want to reveal.

Long tail keywords more effectively reflect your content's intent as well as user intent.

Using this type of word also allows you to segment your traffic at the top of the conversion funnel, boosting your lead generation.

Should you use long keywords?

Using long keywords may seem risky at first, as they represent less search volume and therefore reach fewer people.

Otherwise, the long tail strategy is a big bonus, as people searching for your company may find something closer to the purpose of their research.

Another benefit of using this type of word is related to your site's positioning in the Google rankings, which will improve greatly by generating qualified traffic.

Ultimately, using long keywords allows you to reach higher positions in search results, including for unique keywords.

Benefits of using long tail keywords

Proper use of long tail keywords in digital marketing is essential so that your website gets the most qualified traffic and thus gets the best results.

Using long keywords can bring many benefits to your business, but keep in mind that they should not be used to manipulate search engines with the sole purpose of increasing their search engine rankings.

The real purpose of their use should be to try to understand your audience by creating content that suits their true interests. Hence, by building your own search engine solution, you bring your audience closer to the valuable content created to find them.

Here are the benefits of using long keywords in your digital marketing strategy:

It increases organic traffic

Increase your conversion rate

Help rank for unique keywords

It allows you to outperform competitors' ratings.

Help fill out your blog and content strategies

Ranking strengthens the sales funnel.

Best answer options for answering polls using voice assistants

Long keyword posts create more valuable content for your readers.

Long-tail keywords represent how people search in search engines.

Allow structured data integration to beat SEO to SEO

Long keywords give context to your content, helping Google determine its value.