7 simple marketing steps to increase sales - Trustpilot

 7 simple marketing steps to increase sales

There are many creative initiatives, some new and some already known, that can help your business sell more. Check out our list!

For Philip Kotler, one of the masters in the field, marketing cannot be viewed as a separate department from the rest of the company. In fact, it should play a crucial role in the success of the business. There are many young writers who argue that all areas of business have a role to play in marketing.

Based on these concepts, any company, in order to grow its customer base, will need to establish a close relationship with its audience, making itself available to showcase its solutions and what it can do to win.

All this contributes to an increase in the customer base, which ensures revenue growth and competitive advantages in the market. To help you with the important task of promoting your brand, we have listed seven marketing strategies to increase your sales below. Check:

1. Digital Marketing

Promoting your brand's online presence is the first step in making it known to the general public. The first step in digital marketing is a digital presence, a website for your business. There are many services that offer website building in a very intuitive way, and two interesting options: Wix, which offers a free option, and Squarespace, which offers free testing.

Remember that the vast majority of people who visit your site will search for simple information such as address, phone number, and opening hours. Leave this information on the first page of the site, and do not hide it in pages such as "Contacts".

Once you've already set up your site, you'll need to publish it, social media like Facebook and Twitter are also an option (see more details below), however, if you want a wider audience, you may have to invest in "paid" media. The easiest way to do this is to use Google AdWords Sponsored Links.Google offers very attentive analysts to help you create your account, which is not easy.In addition, you can get a $100 coupon to start investing.

Also check out our post on how to create a website for your store for free!

2. Advertisements in the local radio or newspaper.

Conducting periodic promotions in newspapers or making calls on the radio channel in which your company operates is also a great and more cost-effective marketing campaign. Although people can access news on the Internet, many still prefer to buy newspapers or listen to the radio to check them out. And with the current focus on the Internet, it is possible to get huge discounts on advertisements in newspapers, magazines and local radio stations.

3. Social networking

Thousands of consumers are using social media like Facebook, Twitter and Linkedin these days to share their consumer experiences. As such, it is an important way to find the products and services they need most, promote their brand for free, and improve customer relationships.

However, if, on the one hand, it's nice to be "everyone on Facebook" on the other, it makes it hard to tell them apart. It takes a lot of effort and creativity to build a network of the right followers. Top tip - think about posting content that's relevant to your audience, not just your store. Be a reference on a topic or use humor. Watch how the owner of the bistro in Minas Gerais is attracting the attention of thousands of Facebook fans: Bar e Petisqueira do Capelão.

You can also invest in paid advertising to make your offerings accessible to a specific audience. To do this, you will need to create a Facebook Ads account.

4. Email Marketing

If well structured email marketing is a powerful communication tool. The Company may send an email to the Customer and insert a link in the Content that directs it to its website. Thus, the customer will approach and will always choose the solutions that your company can offer.

The above tips can and should be used to capture emails. In other words, you may have a very visible field on your website that invites people to leave their emails to receive news from your store.

Another very effective method is to register your customers directly at the time of the sale using a program like NEX and always ask for an email address for future contact.

5. Posters and brochures.

Use brightly colored flyers and posters to advertise your offers so that buyers can easily see the products. But it is important that it be bright and contain a clear and objective message so that the local audience can easily find company information, addresses and phone numbers. This is a very old strategy, but it is very cost effective and very effective.

6. Offers, gifts and prizes.

By offering discounts on products, especially on memorable dates, companies have the opportunity to promote new products, attract customers, retain old products, and increase their sales. Sweepstakes and prizes also help create an extra incentive to buy more items. But before carrying out these actions, determine their purpose and the financial effects that they will bring on the company.

7. Referral Programs

By creating a referral program, the company forces its existing customers to search for new ones in exchange for a reward, such as a special discount on a specific product. Thus, it has managed to increase its customer base.

Which of these strategies do you use in your business? Do you have questions or want to share a different strategy with us? Enjoy the comment box!