The power of digital marketing and business benefits - Trustpilot

 The power of digital marketing and business benefits

Nowadays, people are becoming more connected to the internet due to the digital age. Social networks and digital applications have been integrated into the daily lives of residents. News, sports, bill payments, meetings, study and entertainment are mostly carried out via mobile devices, leaving TV and radio behind. Being online and being connected to the internet has become very important these days, especially in communications, work, and a job.

In this context, companies also feel their presence in the digital age because they understand the importance of this tool for customer acquisition and service. The more technologies and innovations increase, the closer they are to their target audience, thus creating a good relationship that grows on a larger scale over time.

According to IBOPE, more than 105 million Brazilians use the Internet, making Brazil the fifth most connected country in the world. 92% of users use the Internet to research companies, products, and services before making a purchase. A recent study by Accenture showed that within 5 years, digital marketing will account for more than 75% of investments in this sector.

Looking at these numbers, traditional marketing has shown that it is unable to meet the needs of the digital world on its own, as companies do not want to be left behind and adapt to the virtual world in line with new trends.

Digital Marketing vs. Traditional Marketing

There are clear differences between these two types of marketing. In the digital sphere, the company has the opportunity to gather a qualified audience. In addition, it can deliver the right message at the right time to your audience, which increases your chances of conversion and financial gain. In traditional marketing, besides being very aggressive, it usually does not interact well with the newer generations, not to mention the fact that it requires a lot of investment in strategies that yield little return.

It's hard to tell in real time what works and what doesn't, but as research indicates, companies are increasingly realizing the importance of digital marketing to their business outcomes as it captures opportunities, builds relationships, strengthens brand, drives results, and makes a good profit. Investing in this type of marketing is all about promoting your brand and product through digital media. Since this is a type of online advertising, it can reach a very large number of people, especially new customers and consumers. And the best thing is that you don't need a lot of investment to get your brand to this audience.

But do you really understand the importance of digital marketing?

There is no doubt that digital media and these new communication channels have democratized information by creating highly fragmented channels. The point is that digital channels are faster, more diverse, and more accurate.

Check out some of the benefits for companies that stick to this type of marketing:

Brand reach and awareness;

The best site in the market;

Opening new sales channels.

Excellent return on investment;

Work measurement.

After all, why invest in this type of marketing?

Online advertising is cheaper

Depending on your ad model, you can spend a lot and reach a small audience with little bang for your buck. Depending on the type of digital advertising, the investments can be as low as 60% and reach much higher, because when a customer searches for something interesting on the Internet, and your company offers that particular product, the advertising targets them.

Good online promotion techniques increase your customers

Like all the people of the world, the target audience of your company is also connected, so you need to take advantage of this opportunity to create an audience. Having a consumer makes your brand memorable, especially when they need something to offer. Being active on social media, updating blogs and websites makes for great reviews, improving your direct relationships with customers. Everyone likes to feel important when you approach them right away. This will definitely make your brand unforgettable.

There are excellent digital marketing tools available in the market.

One of the biggest benefits of this type of default "advertising" are the tools that can help you along the way. Two commonly used examples are Facebook Ads and Google Adwords, which have very easy to use advertising platforms. You will get to know it in a short time of use. But for those looking to get started with simpler tools, there are Facebook pages, blogs, and Instagram profiles that fit perfectly with the default distribution needs.

Your audience can be reached directly

In this type of marketing, you can talk objectively, clearly and accurately with your customers. The products, services and content offered can be coordinated into campaigns that directly relate to your target audience.

Stay tuned for updates and stay ahead of the market by instilling confidence in your customers

If your company investment starts now, you will definitely outperform your competitor who is still not in the field of digital marketing. Small and distinctive features that help your customers identify and solve problems, simplicity of product offerings, maintenance of a creative fan page - these are actions that improve the quality of services provided, in addition to gaining trust, you can attract new customers. The popularity of the brand on the Internet and the large audience is one of the main reasons why companies are switching to this new advertising format.

Either way, now that you know the true importance of digital marketing because it can help grow your business, you have more than compelling reasons to invest in this type of action. Ensure that this type of marketing is not only the future, it is not only the present, but also an outlet for new media and communication channels, as well as ensuring the success of your company! If you want to grow with your company and have a memorable, up-to-date and innovative brand, invest in digital marketing.