Digital Marketing for Doctors: 07 Tips to Attract More Patients to Your Clinic - Trustpilot

 Digital Marketing for Doctors: 07 Tips to Attract More Patients to Your Clinic

If you came to this post, you may have already noticed that in the digital age, patients are looking for doctors on the Internet in the direction of their acquaintances or third parties. Well, given that reality, digital marketing is a great ally to bring more patients into your office and retain existing patients. Let's start this article with some questions: Do you have a website with your own brand? Do you produce any content that is relevant to your audience? Create a Google My Business account? These and other strategies have become so important for better results, so if you answered "no" to any of them, follow these tips on how to get more patients into your office with digital marketing for doctors!

01. Build an optimized website for digital patient engagement.

Diversifying your communication strategies is key in the early stages to check which initiatives are yielding the best results for your practice. However, creating an SEO optimized website should be the first step for anyone looking to be online, it serves as a business card for your office and as a conduit for helping people search for reliable health information.

#Hint! Bet on SEO or, in Portuguese, "search engine optimization". This is an interesting strategy to improve your position in user search results on Google and thus for easier web searches.

02. Sign up for a Google My Business account.

This tip is very important to reach more customers, since it is completely free, Google helps countless people find basic information about you or your office, such as website, address, opening hours, contacts, other people's reviews and directions. accessible. There is even your address. What’s more: the number of searches for “near me” is increasing, so when you register your location data in Google My Business, there is a good chance that people near your organization will be affected when searching, for example “dentist in Curitiba” or A dentist is near me.

03. Use social media to increase your awareness.

Not only is social media a great alternative to connect and retain your existing patients, but it is also a source of advice for many people when they are looking for doctors to solve a personal problem. As such, it can be powerful persuasive advice to attract new potential patients and, above all, provide more channels of communication for patients to dispel doubts.

04. Invest in creating content to attract more clients.

In general, digital marketing for doctors is all about creating organic or paid content to convey relevant health and prevention messages. By applying this strategy, you can position yourself as a true reference in your field of expertise and rank higher in search engines like Google. So, invest in content using SEO techniques to ensure more clicks and visits to your website and therefore more potential customers.

#Hint! Consider the video in your actions. In addition to being one of the most popular formats among audiences, videos can be interesting in your strategy to increase the likelihood of positive Google indexing, increase visitor proximity, and improve the results of all previous strategies.

05. Establishing an automated suppression of information disclosure.

Another digital marketing tip for clinicians looking to get more patients into their office is to have a dedicated agency that creates a distribution funnel to capture contacts in a fully automated manner. For example, you can (a) create an e-book with comprehensive information to solve the main problems of patients, (b) develop a capture page where the delivery of materials is based on filling out a form with contact information, (c) invest in promoting this page to attract people and (d) start a relationship With this potential patient base based on the content of the previous advice.

#Hint! To get more qualified applications (more likely to make an appointment), you can customize your ads very specifically, including the keywords that are searched most often, your area of ​​expertise, and the distance between the person and your office. In this case, it is important to consider advertising on mobile devices, especially smartphones.

06. Rescue the old patients.

When writing digital marketing tips for clinicians, keep in mind that winning new patients is just as important as attracting and attracting existing patients, because even if they're gone for a while, you'll build strong relationships to save them later. This strategy avoids the trap of investing capital in attracting new patients without retaining old patients.

07. Advertise your services ethically.

Before you start planning your marketing campaigns, learn about the legal limits set by the Federal Council of Medicine (CFM) to ensure compliance with medical code of conduct. This is an important measure to avoid any punishment or harm.