Email Marketing: How to Run a Successful Campaign - Trustpilot

 Email Marketing: How to Run a Successful Campaign

Email is a versatile channel for communication and relationships, which is why it is essential to the communication and trading strategies of many businesses. The objectives are varied, from sending offers, newsletters, activations and greeting cards to customized notifications of purchase status, updates of communication channels and availability of free content. Therefore, today you will receive important tips on how to run a successful email marketing campaign. The check!

What is email marketing?

First, let's understand that email marketing is an online advertisement in which companies communicate with their existing or potential customers via email. Although this is an old practice, email advertising is no longer prevalent and now offers great personalization strategies to deliver the right content to the right audience at the right time.

In addition to personalization, which has become a very important function of serving the digital consumer and improving the print quality of campaign results, email marketing increases traffic to websites, blogs and social networks; It allows you to strengthen relationships with customers and increase the chances of conversions.

How do you run a successful email marketing campaign?

01 | Email only with prior permission

To get good results in your email marketing campaigns, get rid of any shortcuts. It is not recommended to purchase contact lists under any circumstances, because the people in these tables did not authorize the receipt of your messages.

The consequences of doing so on your brand can be quite the opposite of what you expect, and you may alienate potential customers completely. So, just reach out to your contact base and even save the chance to unsubscribe!

02 | Divide your contact base

Gather information to discover in detail the characteristics and behavior of your audience. Over time, with the use of tests and an increase in the contact base, it will be possible to segment audiences with similar interests and apply different approaches to each of them more accurately. From the date of the campaign, you will begin to understand, for example, the best times to send messages and the most viewed topics.

03 | Develop short, thought-provoking and interesting topics.

Just like the title of your blog's content, the subject of an email is the audience's first contact with a message. Hence, it is a critical factor in deciding whether to open or not.

Therefore, topics should be short (40 to 50 characters), thought-provoking and interesting. Always remember that a poorly prepared topic leads to a loss of investment, and in the end, all the efforts made will have no effect, as the content will not be fully validated.

04 | Create engaging and engaging messages for your audience

Personalization is necessary to strengthen the relationship with the customer. Whether they call them by name, or even choose the topics to be discussed with each audience, it is important to identify the mechanisms that will convey more character to the messages. The advice here is to be objective, precise, and use friendly language.

05 | Invest in design

Design investments are always different from email marketing campaigns, because they not only inspire the reader with more confidence, but also allow them to retain interest and direct the flow of reading by prioritizing key aspects of each message. Also, to ensure the quality of your content delivery, choose a responsive design that allows you to read on any device.

06 | Determine the optimal transmission frequency

As stated above, it is recommended that you send marketing emails to people who have given permission to do so. However, in addition to this, even with proper authorization, the optimal frequency for sending mail must be determined for a successful email marketing campaign. Exceeding the number of orders can have negative consequences and lead to a loss of public interest and trust in the company.

# Advice. To keep your email marketing from spam, avoid capitalization and exclude terms like “click now”, “do it now” and “empty” from your vocabulary.

07 | Explore a call to action (CTA)

A call to action or CTA refers to a call to action (read more here). To use this excellent resource, clearly state the purpose of your email marketing, and from there, encourage your audience to take the desired action, such as coming to the website, downloading some materials, encouraging social media signup and participating in the webinar, to give an example. While it's simple, including a CTA is really effective!

Well, now you know the basics of a successful email marketing campaign!