Sponsored Marketing: How do you get customers to recommend your brand? - Trustpilot

 Sponsored Marketing: How do you get customers to recommend your brand?

With the spread of the Internet and the emergence of new media, people have found a suitable space to search for a wide range of information, companies and products, which has led to a significant change in the buying process and, as a result, the relationship between companies and customers. A Nielsen study showed that 92% of consumers around the world trust a friend or family member's recommendation, more than any other form of advertising.

With such a high percentage, companies cannot ignore the active role of consumers and the importance of recommendations. Thus, you have to think about how to get customers to recommend your brand automatically. In this regard, the direction is gaining popularity, it is called "advocacy marketing", which involves the use of relationship techniques to attract the public and, with its help, new consumers.

See also: How can social media and other digital channels help build relationships?

This strategy has proven effective in monitoring the new habits of consumers, who in the process of shopping seek to learn about products and services from reliable sources, based on the opinions and recommendations of other consumers. From the moment the user receives a premium service, fulfills his needs and is satisfied with the brand, the chances of gaining a follower and, as a result, getting a recommendation increase.

Search engines like Google and social media are some of the resources consumers use to express their point of view, so they should be monitored closely to see their perceptions, provide quick answers and generate ideas for continuous improvement. ...

With an understanding of new consumer behavior and advocate marketing goals, Conceito Ideal has listed some of the steps a company can take to win over your brand advocates. The check!

01 | We provide exceptional service

In conditions of high competition and new consumer demands, high-quality service is the minimum expected result. Therefore, companies need to exceed expectations and offer something truly unique that meets the needs with warmth, friendliness and firmness. The important thing here is to impress the consumer by encouraging them to share and repeat this experience with other users.

02 | Take care of the employee experience

You cannot talk about the customer experience without losing sight of the importance of employees in the process. Therefore, it is necessary to invest in the experience of the employees, as well as in their qualifications, through courses, lectures or any other mechanism to keep them informed and ready to understand and meet each client's objections or expectations.

03 | Conducting satisfaction surveys periodically (internal and external)

To provide a quality service, it is important to conduct customer satisfaction surveys and employee satisfaction surveys to get their views on the main aspects of the company. These results help improve business from the inside out and from the outside in, allowing you to adapt strategies, plan operations, develop new products and services, or even internal policies.