How do you take advantage of memorable dates to increase sales? - Trustpilot

 How do you take advantage of memorable dates to increase sales?

Of course, unforgettable dates affect its sales, regardless of the sector in which it operates, whether in the corporate market or for end consumers. If your company, for example, sells perfumes, shoes or clothes, you need to strategically work out some annual events throughout the year in order to increase revenue. Whether it's Christmas, Mother's Day, Father's Day, friends, kids, or even Easter or Carnival, your company should take full advantage of these dates to increase sales and attract new customers while standing out from the competition.

Use email marketing on memorable dates

It is important to invest in promoting your products or services through direct marketing. A good example of this is email marketing, which is an effective advertising component in promoting your brand to reach the right customers quickly, targeted and inexpensively.

For this strategic work to be successful, it must be developed creatively, planned and in advance. In this way, promoting your brand on memorable dates will be effective by taking advantage of the periods when consumers are more likely to make purchases.

Integrated communication is a communication that includes various actions with the aim of reaching consumers. Therefore, it is important to deliver good results for your company. In this context, email marketing is an essential element as it ensures greater accuracy and impact on the respective target audience. This is an important feature of direct marketing to accurately measure the results achieved.

An example of what not to do!

In email marketing, the message should be attractive, innovative, offer promotions, differentiate products and above all generate consumer interest. It is necessary to estimate the ideal start-up time, which is sufficient time for consumers to make purchases before the date of the topic. Here is an example to illustrate! It's pointless to run email marketing with the best deals and free shipping if it's only a couple of days before Christmas and you don't have time to deliver the product to your customer, it will annoy them. In this case, the investment is lost and may disrupt the relationship between the client and the company.

To avoid this situation and for email marketing to achieve its goals, it is necessary to balance content with timing and accurate targeting of potential customers. Thus, the promotion will bring good results and your investment will be profitably used.

How can I improve the use of my marketing emails?

The recommended amount for email marketing campaigns is proportional to your income and is an affordable tool. Perfect for small businesses that are starting out in digital marketing and looking to connect directly with consumers and invest in a way that fits their realities.

Email marketing development is a very important task that requires the skills of a multidisciplinary and experienced team to complete it in a well-planned and flawless manner. We always strive to reach consumers at the right time with a personalized message to promote their business and increase sales.

If your business is looking for a performance-oriented affiliate agency, check out an integrated strategy marketing agency for small businesses that always offers the best digital solutions and experiences to fit your budget.

Use email marketing to promote your brand and make better use of anniversaries. Don't waste your time, Christmas is coming, so speed up your sales.