Legal Marketing: What is its importance and most important problems? - Trustpilot

 Legal Marketing: What is its importance and most important problems?

Nowadays, in order to find a reliable company, people often begin to search for information on the Internet before buying a product or concluding a contract to provide a service. Unsurprisingly, it can be said that consumer habits and the relationship between customers and professionals have changed dramatically. And even in more traditional fields like law, good legal marketing planning is crucial to helping even new clients find you.

For a long time, this was a market-free zone. The main justification for this was the Code of Professional Ethics. However, strategies primarily related to digital and content marketing have changed the way lawyers think about this issue.

Today, the attorney-client relationship begins long before the first meeting; The start occurs when someone identifies a legal problem and searches for quality information on the Internet.

However, when it comes to marketing a law firm, it is very easy to make a mistake. After all, raising your company's image on the Internet involves many activities aimed at attracting new business, building relationships and developing your brand identity.

In addition, we do our best to comply with the Oman Arab Bank Code of Conduct. In this context, you need to think strategically about SEO, content marketing, and inbound marketing.

But one thing is certain: As you expand your digital presence and differentiate yourself in the saturated legal services market, you can differentiate yourself and strengthen your company from the competition.

Why is legal marketing so important?

 

Why is legal marketing so important?

The legal profession is one of the most prestigious professions, and there is always a great demand for providing this type of service. So it's no surprise that some people question the importance of legal marketing.

However, law firms are increasingly facing the challenge of increasing brand awareness on the Internet.

In addition to the growing number of people using Google and social media to solve their legal problems, many law firms are being set up, making the market more competitive.

Thus, investing in specific marketing in this field is important as a point of differentiation from competitors, ensuring a good reputation in the sector and maintaining business.

A well-planned digital strategy also allows you to gain more visibility and build your credibility. While it is difficult to obtain legal authority, it is certainly a solution that can greatly improve your company's image in front of clients and other professionals.

Thus, legal marketing allows your law firm to build brand awareness and educate potential clients by answering their questions.

The Big Problems of Legal Marketing

In truth, successful marketing is difficult in almost any industry, but especially in the legal industry, you need to be very careful. For most lawyers, the difficulties in this segment are not new. They are used to facing a number of challenges, not only in resolving their own affairs, but also in attracting new business and maximizing their public presence.

While opportunities for growth are plentiful, check out some of the challenges that come with working with legal marketing:

 

Legal Marketing and Related Content Production

Legal Marketing and Related Content Production

Creating relevant content is the backbone of marketing in any industry, including the legal field, to achieve the best possible results. This related content is categorized as any material that can be used to attract customers.

In other words, this means that from a strategic point of view it is not interesting to talk only about some topics related to legislation. In addition to what you say, it is also important to pay attention to how you speak and to whom.

Therefore, it is not enough to create content without worrying about who will read it. In these cases, it is very important to use simple and objective language to discuss the topics that your law firm deals with on a daily basis.

We bring professionals closer to customers

Legal marketing should aim to bring attorneys closer to their potential clients. Again, the use of a particularly clear and understandable approach should be noted, even for those who are not well versed in the legal sector.

In addition, it is necessary to improve communication channels so that everyone can easily contact them in a simplified form.

For this, it is also important to consider the response time, especially the initial contact, which must be answered quickly by phone, email, text message or any of the social media platforms.

If your routine does not allow you to do this, it is recommended that you leave the person in charge of this function and filter out the contacts who will contact you.

Legal prohibitions and restrictions governing legal marketing

Most companies can pretty much do whatever they want with their marketing strategies. However, this is not the case for lawyers, who often worry about what they can or cannot do to get their business to market.

This is due to the presence of some rules aimed at preserving the dignity of the profession and ensuring the credibility of the service, including, for example:

Use of common business expressions: According to the OAB, a lawyer cannot use advertisements to attract clients. Common business expressions such as "Call now!" or "Go and check!" They are prejudicial to the discretion and sobriety with which the profession must be surrounded;

Disclosure of prices: lawyers cannot disclose the cost of their services and their fees, because such a strategy can simplify the profession and cause a war between competitors;

Providing Free Advice Through Website: Website is a very important strategy for legal marketing, but it cannot be used to provide free advice;

Use of images of court buildings: In order not to question the impartiality of the courts, the use of the buildings in advertising materials or any digital channel is prohibited;

Confidentiality of Information: An attorney must not disclose information relating to a client's case.