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Pinterest for Business: Learn how to use the platform to grow your business

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 Pinterest for Business: Learn how to use the platform to grow your business



Pinterest has grown over the years, amassing thousands of accounts, interactions, and content. Find out how to use Pinterest for business and enjoy everything this great platform has to offer!



Pinterest is a visual social media platform that looks like a digital scrapbook along with an online wish list.


If you don't use this platform to promote your products or services, you are missing out on good opportunities.


The vast majority of Pinterest users have already purchased at least one product that is affected by the platform.




Pinterest Basics

On Pinterest, users share and save content in virtual groups. The web is mostly visual and works on the basis of sharing images, the so-called pins.


The majority of the 175 million active Pinterest members in the United States are women (81%).


About 2 million of them update their content on the shopping board every day.


You can find anything on Pinterest - site categories range from art to tech.


The site is known as a research center for craft projects, recipes, fashion, decor, and health related information.


Creating a business account on Pinterest is essential for companies with a plethora of platform options.


If you already have a personal account, you can switch to work or simply create a new one.


Free business accounts provide access to features like metrics analysis to help create marketing strategies.


How to use Pinterest in your business



Popular topics and keywords

Knowing the trends on Pinterest can help you decide what content to create and what to focus on.


For example, if you see a lot of trends in DIY projects, this would be a good time to find and share DIY content that might be relevant to your company, if it is relevant to your business.


The more you can connect trend topics to your brand, the more recognizable you can make your business on Pinterest.


Camila Hallstrom, a content marketing consultant at Influence With Content, suggests using popular keywords to determine what type of content to create.


“Find related keywords by typing a keyword into the search bar and checking the keyword suggestions you see right below the search bar. Then include those keywords in your titles and descriptions.”


Advertise on Pinterest

Pinterest ads look like regular icons.


In fact, the biggest difference is that you pay more people to see your pins.


Around 73% of platform users say brand content makes the service more useful, and 61% say they make a purchase after viewing the company's content.


You can use geotargeting, for example, to make your ad appear only to people in a specific region.


Depending on the topic and keywords used, advertising on Pinterest can be very affordable.


Promoted pins can sometimes have a snowball effect which provides more visibility than you pay for.


It is important to promote really useful pins that capture the user's attention and curiosity.


Pinterest Analytics

Pinterest Analytics has a lot to say about who is viewing and installing your page.


You can find out what the demographics of your target audience are, what devices your page visitors are using, and what are the most popular pins.


You can also see data about average daily impressions and views for your profile, and average monthly views and interactions.


Install button

Have you ever visited a website, hovered over a picture and saw the little red Pinterest button appear?


It's the Pin that allows Pinterest users to easily post their content to their folders right from your website.


Adding a Pin button to your website makes it easy to share content as people can share and save items directly from your webpage.


Rich pins

Rich pins are a special kind of pins that make using the platform more straightforward and stable.


These pins contain information in addition to image, link, and description. There are currently four types of rich staples:


Pins from articles

It allows users to view the article title, author, and article description automatically, making it more searchable and differentiating from other content on the platform.


Product contacts

Product labels make shopping on Pinterest a lot easier. It shows you where to buy the product you are looking for, the current price, and a direct link to the product page.


Recipe pins

Unlike a regular pin, which displays an image and description, entered manually with a pin, these rich recipe pins display important information such as ingredients, quantities required, cooking times and position information.


Application pins

The latest addition from Pinterest to the Rich Pins family allows you to share and download apps directly from the platform.


Content

There are many ways to create engaging and unique content while promoting your brand.


Create PIN codes for your physical business

To create a Pincode token, click on the three dots above your card name in the Pinterest desktop app and select Create Pincode.


In the app, create a frame and click on the share button.


Click on your profile picture to see the ones you have created. Print the code and put it on your store.


Create gift guides

Do not post your latest products on the boards.


For holidays or other occasions, create a new frame that can be used as a gift guide.


Include your products, as well as products from other brands, so that they don't look like a giant advertisement for your company.


For the 2017 holiday season, Pinterest also launched a feature called Pinterest Secret Santa, which allows shoppers to view lists of personalized gift ideas based on friend and family boards.


View playlists

You are not limited to correcting images.


Try pinning YouTube videos to create a playlist.


For example, with a huge fitness community on Pinterest, this can be a good way for fitness companies to stop sharing exercise guides and exercise equipment.


Make a reading list

Save articles and books related to your business with Pinterest, and create spreadsheets with all the good reads that you think your visitors and customers will be interested in.


Share gifts

If you enter a contest or promotion, post it on the appropriate panels on your Pinterest page.

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