All about free shopping on Google: When the service ends, what are the benefits and how to advertise - Trustpilot

 All about free shopping on Google: When the service ends, what are the benefits and how to advertise

You should already know that online retailers can use Google Shopping for free as of Q2 2020! That's right, you no longer have to pay for your products to appear on the Google Shopping list, but there are certain requirements that must be met.

We have a full article for anyone looking to learn more about what Google Shopping is and how it works.

Then check out our article to understand how this new product came out and how to list your online store products in Google free shopping lists in Brazil.

When and why was free Google Shopping offered?

On April 21, 2020, Google announced that it would be launching the mall for free. This was one of the company's measures to support small and medium-sized businesses. After all, many of them went through periods of transition to digital technologies and adaptation at the height of the crisis. In Brazil, the resource started appearing in October 2020.

According to an official statement from President Bill Reddy, “Digital commerce has become a lifeline for retailers. As consumers increasingly shop online, they are not only looking for basic necessities, but also for things like toys, clothes, and household gadgets. While this provides an opportunity. For companies that are struggling to reconnect with consumers, many cannot do so on a large scale. ”

Then it was confirmed that the search results on the Shopping tab will mostly consist of free classifieds ads. This way, shoppers can see shoppers regardless of active Google ads.

How does free shopping work?

According to the official statement, the change will affect the shopping guide more than normal orders. When you search the Google homepage, your paid ads will still be shown above the product results.

Google Purchases Paid x Purchasing Tab

Free product listings will then be shown to anyone who clicks on the Shopping or Shopping (google.com/shopping) tab. In it, the first results will be with ads, and directly below them will be the products that are part of the free list.

As before, the products are shown by name, picture, picture and price. Additionally, page filters allow you to refine your search by price, brand, and other attributes. These filters vary depending on what you're looking for.

It shows free shopping on Google

Who can advertise in free classifieds?

Any store with a product catalog and registered with a Merchant Center account can use Google Shopping for free if they are eligible. Your products must comply with our classifieds policies, free shopping ads, account status and data quality.

If you want to know more details, just check the eligibility page to see our free product listings.

What are the benefits of using free classified ads?

The main benefit for retailers who haven't used the platform yet is free dating with the millions of people who log into Google every day for shopping. And for those who are already in the advertising business, this means that the paid campaigns can be supplemented with free ads. This is because a paid advertiser for purchases will still appear on the search results page and will remain at the top of the product list on the shopping tab.

On the other hand, there will be more product and store options for shoppers on the Google Shopping tab, expanding the shopping experience.

How do I advertise on Google Shopping for free?

In order for your store's products to appear on the free list, you need to register a product feed with your Merchant Center account and join the program.

Hence, for those who are still not in the advertising business, the following should be followed step by step:

Create a Google Merchant Center account;

Configure your account settings and check your online store location;

Create or download a product brief according to specifications;

Go to Growth> Program Management and join the Free Product Listings option.

Please see our step-by-step instructions for placing ads on Google Shopping for more information on this process.

It is also important to provide Google with high-quality information. This means that the more complete and up-to-date product information is, the better the match between the search and the result presented. This improves the quality of customer service and also affects the qualifications of your products and their sales results.

SEO and free ads

Google Shopping Free uses product data to determine when, to whom, and where the product will be displayed. For this reason, there are many benefits to using good SEO techniques for your products. In addition to offering better organic search results, SEO-optimized products can also achieve better results on a free listing.

This is due to the fact that when optimizing your SEO, the main features of the product are identified. Check out our recommended methods:

Name: Google finds a product by name. Therefore, register a product with a name that has the maximum number of attributes that define it and distinguish its model;

Description: The description of your product should not be as unique or complete as possible. In this way, it ensures that the customer has the most relevant information on their purchasing decision.

Product features and attributes: According to Merchant Center product feed specifications, features such as clothing size or dimensions can be used in the filters on the Shopping tab.

Price: Better price or good ad value is critical to Google Shopping results.

Labeling: Placing a product in the right category also helps Google read your feed well and provide what the user is searching for.

Ratings: The reviews, in addition to attracting attention on the page, increase the credibility of your store;

Schema.org: This is the data markup on the page that makes the content easier for search engines to read. Usually modern ecommerce platforms adapt to this model.

Without spending anything, you can activate your products now to appear in Google Shopping for free. To do this, just follow the instructions from the article.

And for those looking to improve their results with paid media, it's in the right place. Eficaz offers a wide range of digital marketing services and is also the premium Google partner.