Instagram purchases and cash payments - Trustpilot

 Instagram purchases and cash payments

Instagram continues to offer innovations that make online shopping easier: find out more about Instagram Shopping!

In addition to the features that drive the development of e-commerce, the platform now offers local payments.

This means that payment can be made in the app.

That is, Instagram Shopping makes dialogue with the seller unnecessary. At the same time, it avoids limiting payment times and improves the user experience.

In addition, the platform also invested in changing the layout: it now has rollers and storage functions.

The goal is to help explore a variety of content (videos) and products that can be purchased directly from the application (store).

This is a great way to increase conversions for your store, right?

Shopping on Instagram

How does Instagram Shopping work?

The user buys on the platform. That has 1 billion active users and more than 25 million commercial accounts.

You only need to register your address and credit card details to make purchases on the platform.

In addition, to increase security during the process, the consumer can also add a PIN code.

How important is this for brands?

Mark Zuckerberg's innovation favored brands: it is now possible to offer consumers another purchase channel, simply and quickly.

If Instagram was previously a lifestyle-oriented social network, today we can say that its focus is on sales.

In addition to the original payment on the social network, Instagram already had an exclusive store tab for this type of post.

There the consumer clicks on the image and sees the price of each product and is also directed to the virtual store, which increases e-commerce traffic. Check out our tips on how to promote your product on Instagram.

Shopping on Instagram

Do you like it?

Get in touch now and learn how to set up your Instagram purchases and launch your advertising campaign.