Why invest in mobile digital marketing? - Trustpilot

 Why invest in mobile digital marketing?

Blog, Website Optimization - Search Engine Optimization (SEO)

A survey conducted by the Brazilian Internet Steering Committee (CGI.br) found that 47% of Brazilians over the age of 10 use the Internet through their mobile phones. Meanwhile, Facebook reports that more than half of the platform's calls are made via mobile devices, and a recent study by eMarketer found that for the first time in history, American consumers are spending more time on a mobile phone than watching TV.

In practice, it is easy to notice that smartphones have become popular among people. Despite the fact that the last survey was conducted in one country (USA), it is already clear that this is a global trend. Mobile devices are increasingly being used to access the Internet, banking, shopping and social networking.

Well, with all this data, it doesn't take many arguments to figure out why to invest in mobile digital marketing, does it? So let's take a look at some of the most important ones!

01. Get closer to your target audience

The first benefit of investing in mobile marketing is that mobile devices allow the company to reach its target audience and disseminate relevant information at the time of purchase.

Many companies have used this strategy to attract and retain customers through applications or resources such as Whatsapp, Messenger, SMS, etc. Being where customers are going and delivering what they need is key to improving the experience and building a relationship with the customer.

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02. Ad targeting

For many companies that have a physical business and are investing in digital marketing, segmentation can be an essential aspect of achieving their goals. The reason is, for example, in bars, restaurants and retail stores, the goal is to attract users who are close to the enterprise only in order to reduce advertising costs and influence people with real sales potential.

In this regard, mobile devices stand out in that they have GPS, and thus allow for more effective and targeted campaigns. This way, anyone close to your business can become a target and thus increase your conversion rate.

03. A new generation of business

In addition to getting closer to the audience, investing in mobile digital marketing means prioritizing creating responsive websites that, once again, offer a fun and fast browsing experience.

Having a mobile-friendly website is also great for improving your website's position on Google, making it easier to spread, as well as attracting potential customers, completing new business, and increasing sales.

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Well, in addition to these three tips, investing in mobile digital marketing has many benefits, starting with the person, which means that every user with a mobile phone can generate data and take action on this newsletter; Navigation, after all, geolocation allows you to implement many initiatives, for example, while driving a client near your organization; And scalability because, like other digital marketing strategies, it also allows you to closely monitor your performance.

So, are you ready to start investing in mobile digital marketing?