Tips for writing about us on the site
The “About Us” or “Who We Are” on the Website is the Company’s introductory text. In this content information such as company composition, market experience and qualifications will be included. But not all companies realize the importance of this content and they don't always do it right.
It is wrong to think that customers do not visit this page on the site. Thanks to this information, the consumer will know the company better, the services offered, experience and integration into the market. Therefore, having a clear and well-written text "Who are we?" Very important for successful customer solution.
But getting the text right and well written is not an easy task. To do that, we've highlighted a few tips to help you write your corporate presentation. The check!
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1. Actual and useful information about the company.
Be clear and objective when describing your company. Think about what it would be important to know about the business in order to make a purchasing decision. Information such as time in the market, level of expertise, area of expertise, services and differences, mission and values are essential. But do not try to lengthen the text too much, write only what is really relevant. Long texts are boring and can make the buyer refuse to read the entire description. Tell your story and present the value of your business.
2. Tell us about your important qualities and experiences.
Show the customer the quality of your service/product. Tell us about the awards and certifications you received. This gives the buyer the credibility and credibility of the brand. A good option is to create a place for customer reviews on the site. Positive experience arouses the interest of the audience and positively helps in decision making.
3. Mission, vision and values
Introducing the principles and objectives of the company. Explain them through concepts: mission, vision, and values.
Mission: A mission describes why the company exists. It can change over time to adapt to the realities of the business.
Vision: The vision is related to your mission and emphasizes the vision of the future that you want to achieve, i.e. the goal of how the company sees itself in the future.
Values: Values are anything that is non-negotiable in your business, what you can or cannot do there, your law. You have a mission that makes you exist and a vision of where you want to go, but this cannot be at the expense of your values.
4. Update information as needed.
Update information such as time to market, current achievements, new metrics, and information you feel is necessary to provide the customer. So, always work on your content to avoid misunderstandings.
Now that you know what needs to be done to improve the who we are business, let's get started!
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