Remarketing and Retargeting: what is it and how to apply it in your company?

 What does it take to become a good manager?

Being a good manager is the wish of many professionals! Whether they work for agencies, corporations, government companies, start-ups or NGOs, they are responsible for ensuring that all actions in the sector are implemented, they are held accountable, they take care of the processes, they often run into problems and need to make decisions. All the time.

But there is no recipe for success. The balance between the interests of the company and the management of people should determine all decisions and outcomes of this professional.

Due to the social isolation caused by the pandemic, many companies have moved to a home office setting, and the difficulty of exercising leadership in these situations has become even more difficult, resulting in the adaptation of processes, tools and even strategies.

However, experts believe that this business model will become more frequent even after the end of the pandemic. And managers will need to implement methods to maintain communication between teams, even from a distance.

To help these pros, we've put some practical tips aside below, check them out!

1 - Invest in yourself

You know the famous phrase said on the plane flight: “If the pressure is removed, the oxygen masks fall off automatically. Put the mask on first, then help everyone who needs it.” This position works well when it comes to driving.

After all, a manager who is not mentally healthy and without knowledge of the work he has done will not help his team, quite the opposite. So continually invest in empowerment.

Take courses, workshops, and read books to learn technical skills and develop emotional intelligence. This position will improve your knowledge of the developed activities, and arouse trust and admiration among everyone in the team.

2. Implementation of motivating actions.

Team Motivation

“A spiritual leader is more than a person who continues to meditate and pray - he is someone who can look at the other as another, and raise work, not just bring people down.” - Mario Sergio Cortella.

The narration of the philosopher and professor Cortella clearly shows the role of a good principal.

After all, leaders work with different people who have different personal and professional paths, so they think and act differently. Not forgetting the goals and expectations that everyone brings. Thus, for the team to remain cohesive and motivated, a manager needs to be flexible and a lot of empathy.

In your work routine, you should definitely rely on employees who develop their own activities and seek professional recognition, or others who do their work for good pay, or even those who are more creative, who are willing to learn and are willing to take risks.

Therefore, different strategies must be applied to motivate them. Find out what makes sense for each professional and try to encourage them to do what they are looking for in your company and according to their abilities. Thus, its best potential is used and returned in a balanced manner

3- Have informal conversations with employees

In addition to project activities and follow-up meetings, try to discuss less formal questions with employees faster.

Remember that personal relationships are very important in a work environment. Try to maintain a smooth and close relationship so that people can trust you and that your presence is not synonymous with stress.

Connect with professionals whenever possible and try to connect with each of them by talking about their daily experiences.

4- Get to know the company

To effectively manage a team and develop activities, a manager needs to know the company in which he works.

Try to get acquainted with all departments of the company, see the processes under development, get acquainted with their history and future prospects, study income and expenses for a certain period of time, that is, get an overview of everything that can be directly or indirectly related to the actions.

With this information, the manager will have more elements of analysis to make decisions, both for new paths and in times of crisis. Avoid guesswork and negative outcomes.

5- Spreading the culture of results

How to be a good manager

To develop good performance, the manager and his team need to track and participate in the results of research for the company. After all, they are very important for decision-making, process improvement and, as a consequence, the growth of the company.

Encourage employees to participate in achieving these goals. The more they participate, the more effort they will make to achieve them. This can be done through motivational campaigns, motivational tools, or individual or group testimonials.

Explain the role each team member plays in achieving the best results. Provide resources that can be used, provide training as needed, and provide opportunities to create new solutions. Explain how important this participation is in evaluating your work.

This way, you avoid delays in billing and delivery, which improves efficiency and productivity.

6- Be organized

Managers usually have a lot of appointments and responsibilities, and it takes a lot of organization to keep things running in the best possible way and without unexpected events.

Create a chart with key activities, use an online calendar to schedule appointments, and create spreadsheets to keep track of the tasks of each member of your team.

Try investing in management software like Trello, Asana, or Monday. These are great tools to help you monitor employee orders and shipments by tracking and tracking everyone's work in real time.

To control the finances of a company or sector, you can use tools such as: Mobills, Project, Organizze and others.

7- Setting priorities

As mentioned earlier, a manager usually develops several activities at the same time, so to manage the time you spend on each task, you need to manage time and prioritize.

In light of this scenario, list the responsibilities that need to be developed in the short, medium and long term, and describe the state each action has at that particular moment. Try to update this list daily.

However, when priorities are not clearly set, the manager usually has an agenda based on an urgent action, the famous "firefighting", a condition that prevents improvements from being implemented and thus effective.

In addition, when there is such task management, the professional has time to develop more strategic issues, rather than just staying in operational activities or even burdening himself with work.

8- Be honest

Team members' confidence in their leader is a critical factor for everyone to perform well. So don't hide bad news or avoid facts.

Always tell and respect employees the truth, even if that's not exactly what they want to hear.

This situation will create a scenario for open culture and security. Where people can freely establish honest and sincere connections.

9- Trust your team

Whether you work in a home office or in person, delegating tasks plays an essential role in a company. Therefore, encourage employees to develop independent work without being overly controlling.

To do this, create a safe environment, trust and encourage your team! This will increase productivity, improve performance, motivate them and achieve better results.

10- Setting limits

Balancing personal and professional life is not always an easy task for managers. But it is required!

If you inadvertently exaggerate one of these areas, the other will be damaged and can have negative mental health and often physical health consequences.

Thus, try to take care of your health, invest in active rest and recuperation!

This way, your ability to manage your emotions and behavior will be more assertive, which is critical to a good manager.